Friday, January 15, 2021
Absolutely. The search engines are on the lookout for backlinks from high authority websites.
The higher the authority of the site linking to yours, the higher the quality of the link.
This hasn’t always been the case. In the past, backlinking strategies focused on quantity over quality.
People would attempt to play the search engines by buying backlinks and spamming the comments sections of blogs, but those days are over.
Nowadays, if you have low quality backlinks to your site, Google will determine that you’re keeping some pretty shady company and penalise your website for it.