What is Word Stemming?
Google uses a feature called word stemming that allows all forms of the word - singular, plural, verb form as well as similar words to be re...
Guide to relevant file name in seo
One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tuto...
SEO Technics explain : Black Hat,White Hat Seo
SEO techniques are classified into two broad categories: White Hat SEO – Techniques that search engines recommend as part of a good desi...
What is SEO Copywriting?
SEO copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets ...
How does a Search Engine Work?
Search engines perform several activities in order to deliver search results. Crawling - Process of fetching all the web pages linked to...
What is duplicate content
Content is King. Content is spider food. The search engines are looking for the foremost authority on a keyword or phrase. Do your keyword ...
A Glossary of SEO terms
Above the fold The section of a web page that can be read without scrolling down. The most valuable part of the search engine results p...
How to find appropriate keywords, determine keyword
saturation and the number of inbound links Finding Appropriate Keywords There are various methods of finding keywords. They vary from ask...
SEO 4 The Post-Site Phase
Managing and responding to search marketing feedback Search engine optimisation is a continuous process. Having completed phases 1 to 3 yo...
Key Factors Effecting Link Quality
According to SEO convention and the information gleaned from the Google patents, there are a number of factors affecting the quality of y...
SEO 3 – The Off-Site Phase
The off-site phase deals primarily with inbound link building. Amongst the major engines Google places the greatest emphasis on links. Th...
SEO 2 - The On-Site Phase
Writing Meta Tags There is much debate about the current value of meta tags. I still find them very effective – both as an end in themselv...
SEO 1 - The Pre-Site Phase
Search engine optimisation is a marketing discipline. It is not a stand alone function. Before any specific optimisation activity is unde...
4 Phases of SEO project
1. Pre-site activities – The research and planning activities undertaken before an existing or new site or page is actually touched or bui...
What is Link Spamming in SEO link building
In many respects, due to the increasing influence of links, it was inevitable that link spamming would become an issue. Spamming of links h...
What is Comment Spam in SEO link building
Related to link spamming is comment spam. Comment spam is where a spammer visits a publicly accessible site and deposits a comment with an ...
What is Tiny Text in SEO
Tiny text is a technique of using very small text that is barely visible to the human eye. This text can be read by the engines. However, th...
What is Hidden Text in SEO link building
The technique here is to fill or “stuff” a page with keywords invisible to the naked eye. This is done by using the same colour for text as...
What is Mirror Sites
Mirror sites use an alternative URL to the target site but contain identical content. With automated page production, there maybe hundreds ...
What is Throwaway Sites
Throwaway sites are almost always doorway sites. They are web sites built by spammers to provide a short-term and artificial boost to traff...
What is Doorway Sites
A doorway site is a site that acts as a referring page for another site. The doorway page is highly optimised – containing hidden links and...
What is Keyword Stuffing
Keyword stuffing is the technique of excessively using lots of keywords with express intention of influencing the search engines. Quite oft...
What is Cloaking
Cloaking is the technique whereby the web site visible to a site visitor is entirely different from that seen by a search engine spider. Th...