Being the Internet, of course, nothing is as straightforward as it seems. It’s
simplistic to suggest that anything that is a backlink will enhance your site’s value
or search engine ranking. Tech wizards invented the Internet, and many of those
geek geniuses ended up in search engine companies. So, even though a standard
HTML URL is easy enough to understand (once you get the hang of it), search
engine optimization is quite intricate and often a very secretive business. After all,
if we knew exactly the algorithms that major companies use to rank the sites in
their listings, than anyone could fool a search engine and the entire industry would
collapse overnight.