Friday, January 15, 2021
Anchor text is simply text in your content that contains a live link. For example, this piece of anchor text will
take you to an article from Moz about anchor link SEO best practice. In the past, anchor text tended to be stuffed
full of keywords but, these days, Google is sophisticated enough to understand the context of natural
language in a hyperlink. This means that anchor text that says Find out more or Read here can be just as
valuable as keyword-rich anchor text.