The importance of the anchor text that is linking back to
you and the types of sites that link to you. This is just one of the elements that can
affect your search ranking, but it appears to be a strong criterion in how you rank,
at least in the Google search engine.
You will also learn how the context and positioning of a backlink has a great effect
on how useful it is to improve your page rank in search engines. Of course, you will
want to get backlinks from sites with good page rank, as they will be weighted
more. The higher up you are in the page listing (home page being the best page),
the more the backlink is weighted. You will learn why link referral pages are no
longer as good a strategy as getting your link on relevant pages with few other
backlinks. Also, it may surprise you to learn that where the link appears on the
page (top, middle, and bottom) can also influence how strong a backlink it is
perceived to be by the search engine-ranking algorithm.