Sunday, February 7, 2021
SEO copywriting is the technique of writing viewable text on a web page in such
a way that it reads well for the surfer, and also targets specific search terms. Its
purpose is to rank highly in the search engines for the targeted search terms.
Along with viewable text, SEO copywriting usually optimizes other on-page
elements for the targeted search terms. These include the Title, Description,
Keywords tags, headings, and alternative text.
The idea behind SEO copywriting is that search engines want genuine content
pages and not additional pages often called "doorway pages" that are created for
the sole purpose of achieving high rankings.