1. Pre-site activities – The research and planning activities undertaken before an
existing or new site or page is actually touched or built.
Understanding your organisation’s online business strategy
Researching your market category, customers and competitors
Keyword research and selection
2. On-site activities – The activities directly involved in the content and design of
web pages.
Writing the title, description and keyword meta tags
Writing content – Body copy, titles, image tags, outbound links that reflect and
enhance keywords.
Building internal links – Helping the search engines navigate the site
Site design and construction - Ensuring the web page utilises design and code that
can be properly crawled and indexed by the search engines.
3. Off-site activities – Building a portfolio of quality inbound links to your web site.
4. Post –site activities – Analysing and responding to site traffic and user feedback
once a web site has been optimised. Effective SEO is a continuous activity.