One of the simplest methods to improve your search engine optimization is to look
at the way you name your files. Before writing this tutorial, we did a lot of research
on filenames and found that search engines like Google give too much importance
to filenames. You should think what you want to put in your web page and then
give a relevant file name to this page.
Just try giving any keyword in Google search engine and you will find file names
highlighted with the keyword you have given. It proves that your file name should
have appropriate keywords.
File Naming Style
The filename should preferably be short and descriptive.
It is always good to use same keywords in a filename as well as in page
title.
Do not use filenames such as service.htm or job.htm as they are generic.
Use actual service name in your file name such as computer-repairing.htm,
which is more specific.
Do not use more than 3–4 words in file names.
Separate the keywords with hyphens rather than underscores.
Try to use 2 keywords if possible.
File Name Example
Listed below are some filenames which would be ideal from the users’ point of
view as well as SEO.
slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html
Notice that the keywords are separated by hyphens rather than underscores.
Google sees good filenames as follows:
seo-relevant-filename as seo relevant filename(good)
Filenames with underscores are not a good option.
seo_relevant_filename as seorelevantfilename (not good)
File Extension
You should notice that .html, .htm, .php and any other extension do NOTHING
for your visitors, and they are simply a means of offloading some of the work of
configuring your webserver properly onto your visitor’s. In effect, you are asking
your site visitors to tell your webserver HOW to produce the page, not which one?
Many web masters think that it is a good idea to use filename without using
extension. It may help you, but not a whole lot.
Keep the following points in mind before naming your files:
Keep the web page filename short, simple, descriptive, and relevant to the
page content.
Try to use a maximum of 3-4 keywords in your filename, and these
keywords should appear on your web page title as well.
Separate all keywords with hyphen rather than with underscore.
Keep your sub-directories name as short as possible.
Restrict the file size to less than 101K because Google chops almost
everything above that.