Sunday, February 7, 2021
The off-site phase deals primarily with inbound link building. Amongst the major engines
Google places the greatest emphasis on links. The relevance and quality of these links has
a significant influence on the ranking of your site in all of the major engines. The search
engine algorithm interprets each inbound link as a “vote” for a site. Not all links are equal and therefore the quality of the vote is important in determining the value of the vote.