Once you understand the dynamics of a sound backlink, you still have to figure out
how to persuade the right people to backlink to your site. You can spend an
inordinate amount of time locating sites of similar content to your own and emailing
webmasters for reciprocal links, but you will quickly find that you do not get many
replies. The process is also time-consuming. So, you may find yourself somewhat
stymied about how to generate backlinks without having to do too much upfront
work.
If you can pay someone to create your site, you may reason, why can’t you pay
someone to backlink to your site? And, the answer is that you can! There are
search engine optimization companies that can help you establish sufficient
backlinks to raise your page rank for a minimal expense. There are risks involved,
however, as Google doesn’t like the practice of rigging your site to look good in
search engines. And, since the algorithms are kept secret, you can inadvertently trip a red flag that sends your site automatically to the bottom of the heap if you
end up paying to be included in link farm pages.
Despite this risk, many people do use companies to help them change the ranking
of their site by buying backlinks.